| The Process |
 Rolling the paste onto bamboo sticks
 Applying perfume to the dried agarbathies
 Finished agarbathies being packed
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| AWARDS |
| Vasu Agarbathies was awarded Best Performance for four years (1990-91, 92-93 & 93-94) by CHEMEXCIL.
In 1994-95, Vasu Agarbathies got Best Exporter Award from VITC. |
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| Environmental Issues |
| The manufacture of agarbathies doesnot use chloroflurocarbons (CFC), unlike sanitizers and room fresheners. All natural ingredients are used, which are bio-degradable, and thus eco-friendly and safe. |
| Located in Mysore, where the availability of natural fragrances and sandalwood oil is in abundance. Coupled with a strong work force, the manufacture of agarbathies consists of various stages.
- The paste prepared with a combination of adhesive jigit, charcoal, sandal by-products, halmaddi, aromatic roots, perfumes and other herbs (depending on the brand segmentation).
- The dough is handrolled on to neat and evenly slit bamboo sticks.
- These are the sun-dried for best results.
- Perfume is then applied to the dried agarbathies. The perfume could be a simple off-the-shelf blend or a sophisticated customised perfume.
- The finished products are then packed into pouches to retain their fragrance, crush-proof tubes and offered to the market.
Quality Control
AT VASU, the QC Department critically monitors the quality of raw material, process parameters, packaging & odour performance of each batch.
The raw agarbathies are constantly checked on parameters which include burning tests, checks for uniformity and breakage. The perfume is checked for odour, stability and eco-friendliness.
Besides this, the QC Department also check the packing materials for its tensile strength, bursting factors, etc.
Research & Development Behind every agarbathy lies an underlying science of creating the right fragrance. The broad parameters for the fragrance is arrived, based on the brand positioning and the ambience to be created.
Unlike fine perfumery, the odour for agarbathies, must emanate from the smoke during burning without leaving any bi-odours. With over 2500 different natural oils, resinoids and aromatic chemicals, besides forest based gums and herbs are used to achieve the right fragrance. Achieving this is a mighty challenge for the R&D Department.
At the helm is Mr. Venkatesh, who, with his creative skills, is constantly adding to the extensive database that has been built over the years (closely guarded secrets, handed down from generation to generation). |